by Jeff Slater | May 19, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Personal Stories
Did you know that when I first joined my last employer in 2005, I sat through meeting after meeting jotting down notes under the heading; I didn’t know that. The list kept growing and growing over a few months, and I was surprised to learn that we weren’t sharing some...
by Jeff Slater | Mar 17, 2017 | Interesting Brands, Marketing Start Ups
When Danit was getting married, she was shocked at how much her flowers would cost for her special day. She knew that flowers could last from 3-14 days, so she was curious if someone else was getting married that same weekend and perhaps they could share arrangements....
by Jeff Slater | Feb 20, 2017 | Foodpreneurs, Interesting Brands, Marketing Advice
People who consume meat can’t imagine the world without burgers. But what if you could create meat from a plant? Don’t think of a miserable soy hot dog but what if the same taste, texture, and flavor could come from something beyond animals? Beyond Meat is on a...
by Jeff Slater | Feb 13, 2017 | Interesting Brands, Marketing Advice
I received a call from a business that needed help with their marketing. This company’s product development team came up with a new product, and their brand manager is ready to launch it. They asked if I can help the company with the marketing. I politely informed...
by Jeff Slater | Jan 30, 2017 | Branding Issues, Interesting Brands, Marketing Advice
There is power in referrals. If you aren’t creating incentives for satisfied customers to help you, you are missing out on a significant opportunity. Erin Condren markets artistic day planners that sell online at Erin Condren Planners. She realized the power of...
by Jeff Slater | Dec 30, 2016 | Interesting Brands, Marketing Advice, Marketing People
Over the last few years, I have written over 700 blog posts covering many marketing topics. I learn by writing and researching all types of businesses and find inspiration in many places. Blogs can be like marketing gifts, especially when they are wrapped with a bow....
