by Jeff Slater | Jun 5, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
Oh, joy, another coffee brand. But this is not just another coffee brand. The owner was smart to create a brand position that requires him to filter his marketing (and his coffee) by making the powerful promise that Death Wish Coffee is the world’s strongest coffee. ...
by Jeff Slater | May 29, 2017 | Branding Issues, Interesting Brands
Many marketers think the biggest challenge they have is all the noise around them. So many brands are screaming for awareness, how can you grab the attention of someone? The real issue isn’t attention but sameness. Dull, boring, unoriginal products and services...
by Jeff Slater | May 19, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Personal Stories
Did you know that when I first joined my last employer in 2005, I sat through meeting after meeting jotting down notes under the heading; I didn’t know that. The list kept growing and growing over a few months, and I was surprised to learn that we weren’t sharing some...
by Jeff Slater | Mar 17, 2017 | Interesting Brands, Marketing Start Ups
When Danit was getting married, she was shocked at how much her flowers would cost for her special day. She knew that flowers could last from 3-14 days, so she was curious if someone else was getting married that same weekend and perhaps they could share arrangements....
by Jeff Slater | Feb 20, 2017 | Foodpreneurs, Interesting Brands, Marketing Advice
People who consume meat can’t imagine the world without burgers. But what if you could create meat from a plant? Don’t think of a miserable soy hot dog but what if the same taste, texture, and flavor could come from something beyond animals? Beyond Meat is on a...
by Jeff Slater | Feb 13, 2017 | Interesting Brands, Marketing Advice
I received a call from a business that needed help with their marketing. This company’s product development team came up with a new product, and their brand manager is ready to launch it. They asked if I can help the company with the marketing. I politely informed...
