by Jeff Slater | Dec 12, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Books, Marketing Start Ups
When a business or a marketing team is limited by resources or time, that is when they must use your superpowers. They must think inside the cupcake box. Constraints can help you find solutions because it more tightly and narrowly defines a problem and causes you to...
by Jeff Slater | Dec 7, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
I’m fascinated by business models that bring value to customers through unique marketing approaches. Thrive Market is an online retailer whose mission is to make healthy living easy for everybody. The founders looked at Costco’s club membership approach and Whole...
by Jeff Slater | Nov 18, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
When Andrea Sreshta and Anna Stork were challenged to come up with a product to help the Haitians immediately following the earthquake, a light bulb went off. Food, water, and shelter were the obvious areas that help was needed. But what about light? How could they...
by Jeff Slater | Nov 10, 2016 | Interesting Brands, Marketing Advice
What are your customers doing right now? What are they paying attention to while you are trying to reach them? How will you be relevant to them so that they will listen to your message? Pay Attention to Attention The wisest marketers focus on opening relationships not...
by Jeff Slater | Nov 4, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
I can’t recall the last time I saw a dog sneeze, but I imagine it happens. Dog allergies, really? While wandering through a farmer’s market in Kailua Beach early Sunday morning, we stumbled upon a booth selling special foods for dogs with allergies. What a perfect...
by Jeff Slater | Oct 26, 2016 | Branding Issues, Interesting Brands, Marketing Advice, Marketing Start Ups
How can you get fans of your brand (or company or country) to promote all the benefits of what you have to offer? How about a phone number? The Swedish tourist bureau decided to get a phone number for the country. When you call it, you are put through to a random...
