by Jeff Slater | Nov 18, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
When Andrea Sreshta and Anna Stork were challenged to come up with a product to help the Haitians immediately following the earthquake, a light bulb went off. Food, water, and shelter were the obvious areas that help was needed. But what about light? How could they...
by Jeff Slater | Nov 10, 2016 | Interesting Brands, Marketing Advice
What are your customers doing right now? What are they paying attention to while you are trying to reach them? How will you be relevant to them so that they will listen to your message? Pay Attention to Attention The wisest marketers focus on opening relationships not...
by Jeff Slater | Nov 4, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
I can’t recall the last time I saw a dog sneeze, but I imagine it happens. Dog allergies, really? While wandering through a farmer’s market in Kailua Beach early Sunday morning, we stumbled upon a booth selling special foods for dogs with allergies. What a perfect...
by Jeff Slater | Oct 26, 2016 | Branding Issues, Interesting Brands, Marketing Advice, Marketing Start Ups
How can you get fans of your brand (or company or country) to promote all the benefits of what you have to offer? How about a phone number? The Swedish tourist bureau decided to get a phone number for the country. When you call it, you are put through to a random...
by Jeff Slater | Oct 24, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
Snoo solves a problem for new parents. It is a smart crib that gently rocks and sways a newborn. It provides white noise for the room that helps the child calming fall back asleep. The MIT team who created this product started with a specific problem. The founders...
by Jeff Slater | Oct 21, 2016 | Branding Issues, Interesting Brands, Marketing Advice, Marketing Start Ups
A friend introduced me to Organic Transit, a company based in Durham, North Carolina. They make a solar powered bicycle that has a closure surrounding it making it look like a mini-car. You pedal this device like a bicycle but the solar panel charges a battery and it...
