by Jeff Slater | May 2, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Imagine that you are running a brand selling hip hats for high school girls. You don’t want to go the traditional route to advertise, but instead want to find someone with a healthy teenage girl following on Instagram. How can you efficiently do that? Meet TR|BE. A...
by Jeff Slater | Apr 29, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Ever hear of people to people shipping? Imagine you are traveling abroad to London and have two suitcases. One is full, and the other is half full. You could probably fit about ten more pounds of clothes in the second bag. Now imagine a marketplace to match someone...
by Jeff Slater | Apr 25, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Who would you trust to take care of your dog? Aaron Hirschhorn and Karine Nissim, who live in LA, came East to visit family. In 2011, hey left their dog Rocky with a kennel. When they returned, they got a $1400 bill, and Rocky stayed under their desk for days. Eric...
by Jeff Slater | Apr 22, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
No one enjoys renting a tuxedo for a special occasion. I think this is a universal truth. In 2013, Andrew Blackmon and Patrick Coyne, longtime friends who, while preparing for Andrew’s wedding in 2011, saw an opportunity to offer men an alternative to traditional...
by Jeff Slater | Apr 20, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Imagine having immediate access to a therapist via text? Breakups, job stress, family matters — all happen on their own schedules. What if therapy was uberized? Many folks don’t have easy access to therapy. It is a complicated process whereby you have to find a...
by Jeff Slater | Apr 18, 2016 | Interesting Brands, Marketing Advice
A logo is the iconic, visual shorthand for your brand. It encapsulates the essence of your brand promise in an image. But what happens when that image no longer represents where your brand is going in the future? What is the best way to make a transition from logo A...
