by Jeff Slater | May 30, 2016 | Interesting Brands, Marketing Advice
I have noticed a common problem with many brands who seek out my marketing consulting services. Their intention is sound, but they make the same mistakes over and over again. They think of marketing as if it is a noun, not a verb. Marketing is an action that involves...
by Jeff Slater | May 23, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice
A friend who owns a marketing agency is frustrated. He doesn’t like that I think of him as an email expert. His agency has dozens of other competencies, yet I see him as an email guru. Another client I help owns a brand that stands for something that mattered...
by Jeff Slater | May 9, 2016 | Advertising, Interesting Brands, Marketing Advice
The hardest thing for a business to get from a marketplace is attention. You can interrupt prospect by advertising to them but often they don’t notice you. What happens in many companies is they look at the other ads run by competitors and assume that they...
by Jeff Slater | May 6, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
You have a superb idea. You build your business on that splendid idea. But slowly, you realize you have to shift gears. The direction you are heading isn’t helping you fly up and away toward your goal. That is the situation that that the founder of Everfan found...
by Jeff Slater | May 2, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Imagine that you are running a brand selling hip hats for high school girls. You don’t want to go the traditional route to advertise, but instead want to find someone with a healthy teenage girl following on Instagram. How can you efficiently do that? Meet TR|BE. A...
by Jeff Slater | Apr 29, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Ever hear of people to people shipping? Imagine you are traveling abroad to London and have two suitcases. One is full, and the other is half full. You could probably fit about ten more pounds of clothes in the second bag. Now imagine a marketplace to match someone...
