by Jeff Slater | Feb 1, 2023 | Interesting Brands, Marketing Advice
Do you use a lens of disruption for new products? In today’s crowded consumer packaged goods world, standing out in the food and beverage industry is more critical than ever. You’ll never succeed in bringing to a buyer another product that looks, feels,...
by Jeff Slater | Dec 11, 2022 | Interesting Brands, Marketing Advice
Distilling Your Brand Message When Fawn Weaver learned of the intersection of Jack Daniel and Uncle Nearest, her spirits rose. During travels in Asia, Weaver saw a photo of THE Jack Daniels surrounded by co-workers. In the center of the picture was a black man, as if...
by Jeff Slater | Oct 23, 2022 | Interesting Brands, Marketing Advice
To B or not to B Corp This is a guest post by my friend Danny Rosin who I wrote about here several years ago: Danny is an unusual business owner. He leads with his heart and succeeds with empathy and compassion for his community. His company, Brand Fuel, which he...
by Jeff Slater | Sep 11, 2022 | Foodpreneurs, Interesting Brands
Create a future without food waste, one scrap at a time. The Dirty Challenge When Matt, the founder of CompostNow, first entered the world of composting in 2011, his vision was to make it easier for people to reduce their food waste and build healthy soil....
by Jeff Slater | Jun 14, 2022 | Interesting Brands
Growth Brand It has not always been easy for women to get their foot in entrepreneurship. However, women are continually proving themselves even in male-dominated areas. From climbing up the corporate ladder and obtaining top positions, women are now tossing...
by Jeff Slater | Jun 5, 2022 | Interesting Brands, Marketing Books
Jesse Cole and his Savannah Bananas – lessons in fans first. Almost every business wants fanatic fans who will share their story with a rabid-like passion. In Jesse Cole’s new book, Fans First, he provides an invaluable lesson to learn about someone who...
