by Jeff Slater | Apr 1, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
How can you compete with a dozen different egg brands that fill the refrigerated shelves? What are the marketing methods a small business used to crack this market? My local grocer has nine brands that each sells three or four different products making the egg case a...
by Jeff Slater | Mar 30, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
I get questions from readers who are struggling to understand marketing. Many of those new to the profession, assume that there are a set of rules that if you follow them, will lead to marketing success. Tell me the rule of thumb on how much a brand should spend on...
by Jeff Slater | Mar 28, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
Where does a brand live? In the old school analog world, it was created and promoted by marketing people who shouted at you with advertising. They may have decided for you what you would experience, what you might feel and even, how you should behave. The marketers...
by Jeff Slater | Mar 25, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
Suze Yalof Schwartz was stressed. She worked with high fashion publications like VOGUE and Marie Claire. She felt as if she couldn’t be present in her day. She was running and checking off “to do” boxes. At the end of her day, she was exhausted and disconnected from...
by Jeff Slater | Mar 21, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
If you are thinking about starting a business, take an hour to consider is how you can help save people time. Uber is in the time-saving business, helping you to avoid the wait for a taxi to show up on a street corner. They leverage the “uber” availability of cars by...
by Jeff Slater | Mar 18, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Best practices means you are average. Better practices means that you are meaningfully different and standing out from the crowd. The marketing manager who follows best practices is doing her brand a disservice. Best practices mean you are following the category and...
