by Jeff Slater | May 30, 2022 | Interesting Brands, Marketing Advice
Artist and Entrepreneur Christian Markovic Has a Remarkable Story Told Through Greeting Cards My 95-year-old mother is obsessed with sending greeting cards for every occasion. To anyone she knows. She let me know she needs a Happy July Fourth card for the plumber or a...
by Jeff Slater | May 26, 2022 | Interesting Brands
This is a guest post by Leah Collins, A training specialist living in the U.K. She has come to appreciate how packaging has a strong impact on her purchasing preference. I’m Leah. Before starting my training business, I never paid so much attention to product...
by Jeff Slater | May 17, 2022 | Interesting Brands
How Can You Get Your Core Message and Image Shared? Try and get a prospect’s undivided attention. Go ahead. I’ll wait. Cue final Jeopardy music. It’s hard to get noticed because of all the reasons that are top of mind. Paying attention these days on...
by Jeff Slater | May 10, 2022 | Foodpreneurs, Interesting Brands
Wilmington, North Carolina Amy & Ben Wright are the proud parents of four children — Lillie, Emma Grace, Beau, and Bitty. Lillie was born with autism, and Bitty & Beau were born with Down syndrome. With over 80% of people with intellectual and developmental...
by Jeff Slater | May 3, 2022 | Interesting Brands
Dove’s Self-Esteem Project is working to reshape the discussion around beauty. Two-thirds of teenage girls spend at least an hour a day dealing with idealized views of beauty. This video called Toxic Influence powerfully tells the story by having mothers and...
by Jeff Slater | Apr 24, 2022 | Interesting Brands, Marketing Advice
Reframing can reinvigorate a category. When observational consumer research into the world of diapers showed that at around age 2, kids didn’t want to wear diapers anymore, the Kimberly Clark Huggies brand management team wondered how they could reframe their product....
