by Jeff Slater | Apr 20, 2015 | Interesting Brands, Marketing Advice, Marketing People, Personal Stories
What is your go to method for finding a resource to help you fix your roof, your pipes or your car? More importantly, how do your customers find out about you and your product or service? More often than not it is on Facebook or other social media outlets. Can...
by Jeff Slater | Mar 23, 2015 | Interesting Brands, Marketing Advice, Marketing Books
Can you turn your product or service into a subscription that offers a differentiated way to do business? Companies that offer the same service as their competitor, might find the subscription approach a novel way to be distinctive and to change how your brand is...
by Jeff Slater | Mar 11, 2015 | Interesting Brands, Marketing Advice
In a traditional marketing class in college, you will learn about the 4 P’s of marketing. Price, Promotion, Product and Place. Most people understand the importance of the first three but place is often overlooked, misunderstood and gets lost in the conversation....
by Jeff Slater | Feb 23, 2015 | Interesting Brands, Marketing Advice
Unlike most companies who create a product and then tell the world, Quirky does the opposite. Quirky is a start up business founded by Ben Kaufman. At the core of the company is an agile, fast-paced environment where something radical happens. They tell the world (or...
by Jeff Slater | Jan 21, 2015 | Interesting Brands, Marketing Advice
You are sitting at home, at a party or a corporate event and realize you don’t have enough wine. (or beer or booze). Someone has to go out to the local liquor store. Or you can click on Thirstie. An app designed for the on-demand wine and spirit market. If you are...
by Jeff Slater | Jan 19, 2015 | Interesting Brands, Marketing Advice
I’m not a big shopper. Truth be told, I hate shopping except for food and wine. I don’t find myself in the mall or online looking for stuff so I don’t profess to be an expert in this arena. But I do know brilliant marketing when I see it. Every week or 10 days, I...
