by Jeff Slater | Dec 8, 2014 | Interesting Brands
I learned about Coke’s entrance into the milk market last week with a new product positioned as lower in sugar and higher in protein and calcium. They decided to test market in the UK and to try out an ad campaign. So far, so good – although I thought milk consumption...
by Jeff Slater | Dec 1, 2014 | Interesting Brands, Marketing People, Uncategorized
Who is truly at the center of your business? Jeff Bezos is so focused on being customer centric that he always includes a seat at every meeting that represents the customer. Sounds odd, but it is one of those emblematic ways that he demonstrates what he believes is...
by Jeff Slater | Nov 3, 2014 | Interesting Brands
Whole Foods is launching a significant advertising campaign to try and fight some negative perceptions about their stores and to fine tune the position of their brand. The theme attempts to counter the idea that they are just an expensive store, AKA Whole Paycheck....
by Jeff Slater | Oct 27, 2014 | Interesting Brands
Imagine the world in the near future when you get off your airplane and your phone beeps. It is your hotel room texting to tell you that it is clean and ready for you. You don’t need to go to the desk clerk because, like Uber, they have all the pertinent information...
by Jeff Slater | Oct 8, 2014 | Interesting Brands, Marketing Advice, Marketing Start Ups
On a recent trip back from New Jersey, I ended up at the Charlotte Airport. Having consumed a liter of water, I needed to find the bathroom once I got off the plane. Little did I know that I was walking into a public bathroom with an attendant who proudly proclaimed:...
by Jeff Slater | Sep 24, 2014 | Interesting Brands, Marketing Advice
Steve Mark is a guy who can’t pass up an opportunity for a bad pun. He runs a small but growing company specializing in a dice game called TENZi. He lists himself as the Dice President because if he were President, he couldn’t make the same bad joke. If you...
