by Jeff Slater | Sep 3, 2014 | Interesting Brands, Marketing Advice
Coca-cola is launching a new product called Coca-Cola Life. I’m here to say it is DOA. From Wikipedia: Coca-Cola Life is a product of Coca Cola launched in Argentina in June 2013, and in Chile in November of that year. It was created in Argentina after five...
by Jeff Slater | Aug 31, 2014 | Interesting Brands, Marketing Advice
The most difficult job in marketing is often trying to understand the gap, the problem or the pain point of current and new customers. What is it that our company could do to serve our customers better and to make a difference in their lives? That is the most...
by Jeff Slater | Aug 25, 2014 | Interesting Brands, Marketing Advice
When you decided to launch your new product, what promise did you make to the people who you want in your community? Did you genuinely mean it? Did you develop something so remarkable that they will tell their friends? Did you improve a feature of the product that...
by Jeff Slater | May 11, 2014 | Interesting Brands, Marketing Advice
I was driving home from work last week and pulled into a gas station to fill up. A plaid truck was parked next to me with a man in a kilt filling his truck. No, I don’t live in Scotland, I live in the Raleigh, North Carolina. It caught my attention. I noticed it....
