by Jeff Slater | Jan 11, 2022 | Interesting Brands
The business model for non-profits almost always involves asking for donations. Two friends, Adam and Josh had a different idea that shifts the business model and has become their path to create their ticket to success. High school mates Adam McCurdie and Josh Ross...
by Jeff Slater | Oct 28, 2021 | Interesting Brands
When I saw that Heinz was having fun with their flagship ketchup brand, I squeezed out a big, red, marketing laugh. Blood ketchup? I love love, love, love when a brand stops taking itself so seriously that it can engage with consumers in a new, human and playful way....
by Jeff Slater | Sep 23, 2021 | Interesting Brands
Some brand categories are shallow engagement. Toothpicks. Three-prong converters. Cotton balls. Sugar. Combs. Whistles. Consumers aren’t deeply engaged in every category, every brand, and every product. They can’t be. The best metaphor...
by Jeff Slater | Aug 19, 2021 | Interesting Brands
A guest post by Megan Hudson who shares a marketing moment with a new brand that came into her life. From time to time, I invite guest bloggers to share their thoughts on marketing. Here is Megan’s take on Essence, a makeup brand. For me, the essence of makeup...
by Jeff Slater | Jul 18, 2021 | Interesting Brands
What’s the value of a well-crated publicity stunt? Did you see that Brooklyn-based Van Leeuwen, an ice cream maker, introduced a Kraft Mac N Cheese ice cream? This limited edition will be sold nationally for $12 a pint to help celebrate National Macaroni &...
by Jeff Slater | Jun 8, 2021 | Interesting Brands, Marketing People
A guest post on The Marketing Sage by Barry Enderwick who worked at Netflix in marketing from 2001 to 2012. His insights into Netflix’s marketing strategies and decision-making are fascinating. I worked in marketing at Netflix for eleven years, so I frequently...
