by Jeff Slater | Mar 10, 2022 | Interesting Brands
Turning a Negative into a Positive When the identical twin founders of the athletic shoe company – APL (Athletic Propulsion Labs) started in March 2009, they never envisioned that the NBA would ban their sneakers. Adam and Ryan Goldson were at first crushed and...
by Jeff Slater | Feb 13, 2022 | Interesting Brands, Marketing Start Ups
This is no Jokr I’m still amazed when I click the buy button and the next day, a bright, red, and shiny toaster shows up at my front door. Amazon, and e-commerce in general, has stretched our imagination of what’s possible. So when I learned about Jokr – I thought,...
by Jeff Slater | Jan 11, 2022 | Interesting Brands
The business model for non-profits almost always involves asking for donations. Two friends, Adam and Josh had a different idea that shifts the business model and has become their path to create their ticket to success. High school mates Adam McCurdie and Josh Ross...
by Jeff Slater | Oct 28, 2021 | Interesting Brands
When I saw that Heinz was having fun with their flagship ketchup brand, I squeezed out a big, red, marketing laugh. Blood ketchup? I love love, love, love when a brand stops taking itself so seriously that it can engage with consumers in a new, human and playful way....
by Jeff Slater | Sep 23, 2021 | Interesting Brands
Some brand categories are shallow engagement. Toothpicks. Three-prong converters. Cotton balls. Sugar. Combs. Whistles. Consumers aren’t deeply engaged in every category, every brand, and every product. They can’t be. The best metaphor...
by Jeff Slater | Aug 19, 2021 | Interesting Brands
A guest post by Megan Hudson who shares a marketing moment with a new brand that came into her life. From time to time, I invite guest bloggers to share their thoughts on marketing. Here is Megan’s take on Essence, a makeup brand. For me, the essence of makeup...
