by Jeff Slater | Jul 18, 2021 | Interesting Brands
What’s the value of a well-crated publicity stunt? Did you see that Brooklyn-based Van Leeuwen, an ice cream maker, introduced a Kraft Mac N Cheese ice cream? This limited edition will be sold nationally for $12 a pint to help celebrate National Macaroni &...
by Jeff Slater | Jun 8, 2021 | Interesting Brands, Marketing People
A guest post on The Marketing Sage by Barry Enderwick who worked at Netflix in marketing from 2001 to 2012. His insights into Netflix’s marketing strategies and decision-making are fascinating. I worked in marketing at Netflix for eleven years, so I frequently...
by Jeff Slater | Apr 13, 2021 | Foodpreneurs, Interesting Brands
I never heard of MrBeast. How about you? I learned about him listening to one of my favorite podcasts – After Hours with Youngme Moon and her colleagues who teach at Harvard. Youngme wrote one of my favorite marketing books, Different. MrBeast has created a...
by Jeff Slater | Mar 30, 2021 | Branding Issues, Interesting Brands, Marketing Advice
A brand’s promise is a declaration of assurance. Brands must make steadfast promises to build their community, tell their story, and differentiate themselves from the competition. When I’m asked to explain what a brand is, I use the word promise to help...
by Jeff Slater | Mar 23, 2021 | Interesting Brands, Marketing Advice
The Power of Polarity Thinking How To Create Great Marketing Animated Videos One of the ways I market my consulting business, The Marketing Sage is by using short, animated video. To create these easy-to-assemble animated videos to market your product or service, you...
by Jeff Slater | Mar 2, 2021 | Branding Issues, Interesting Brands
My marketing consulting business, The Marketing Sage, is not McKinsey & Company. I don’t expect anyone who hires me to be confused. But I use this comparison as part of a differentiation dance because I want to clarify who we aren’t. The Marketing Sage...
