by Jeff Slater | Dec 6, 2020 | Interesting Brands, Marketing Advice, Marketing Start Ups
Seeing a problem from an unusual perspective can create a healthy opportunity. For example, how is the nursing shortage shifting the hiring marketplace? Dr. Iman Abuzeid is the co-founder and CEO of Incredible Health, a digital platform that helps streamline the...
by Jeff Slater | Nov 8, 2020 | Branding Issues, Interesting Brands, Marketing Advice
When I first saw Carvana’s car vending machine marketing metaphor, I had one reaction. Brilliant! They took car purchasing and vending machines and created a unique point of difference. When you buy a car from them, you can drop a special coin into their device, and...
by Jeff Slater | Sep 27, 2020 | Interesting Brands, Marketing Advice, Marketing People
Imagine having a fantastic business creating stages and platforms for live concerts, events, and trade shows. Your business is booming. You have a talented group of craftsmen working hard to innovate in this space. You can’t keep up with demand. Then Covid happens. No...
by Jeff Slater | Sep 15, 2020 | Foodpreneurs, Interesting Brands, Marketing Advice, Personal Stories
Over the last month, three emails came to me about Rachel’s Brownies from enduring fans who were wildly ecstatic about our brand. Rachel’s Brownies was a business my wife started, and we built together from 1975-1989. These enduring fans find us either directly...
by Jeff Slater | Sep 1, 2020 | Interesting Brands, Marketing Advice
When I first heard the expression, culture eats strategy for breakfast from Peter Drucker, it helped explain the root cause of strategic failures I have witnessed during my marketing and entreprenurial career. Companies that fail might have had brilliant...
by Jeff Slater | Jul 28, 2020 | Branding Issues, Interesting Brands
It takes years to build an image and equity in a brand. Yet, there is a short cut involving borrowing brand equity. Raleigh Roof Rescue leverages Thom Brown’s 20 years as a firefighter to bring the image of the firefighter to the roofing business. Firefighters are...
