Aunt Jemima brand will no longer be on supermarket shelves by the end of 2020. Quaker Oats, owned by PepsiCo, decided to retire the 130-year old brand and logo. (their language). The brand will change with a new brand and package. They will move beyond the racial...
Here is a small idea I love—a supermarket of small brands for home delivery. Imagine dedicating a business to up and coming food brands. No big guys allowed. Just focus on new products from foodpreneurs. In the UK, Mighty Small has started an online supermarket to...
Show don’t tell is one of my favorite marketing tips. I could write ten thousand words convincing you that the carpet I was marketing will stay clean through every type of situation you can imagine. Or, I could create a video where flooring company Mohawk...
When customers engage with your brand, what do you want them to feel? Apple is the grandmaster of focusing on emotional states. I love to observe them. Take one minute and thirty seconds to learn from the best. Apple Video In case you can’t see the video within...
The challenge for any brand is to develop a brand personality that brings to life their brand’s promise. The place where most brands fail is that they don’t find an ownable word or phrase that they can execute along with every touchpoint with the consumer. Great...
Pauline Brown has written a new book called Aesthetic Intelligence. It focuses on the importance of aesthetics, and design in marketing products. Today, there isn’t a shortage of available goods and services at low prices. As a result, people crave rich and meaningful...
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