by Jeff Slater | Feb 16, 2025 | Foodpreneurs, Marketing Advice
Cottage cheese has long been considered a nutritional afterthought—until Jesse Merrill’s personal health journey transformed an entire category. In 2014, Jesse Merrill faced a critical health challenge when diagnosed with ulcerative colitis, an autoimmune gut...
by Courtney O'Brien | Feb 9, 2025 | Marketing Advice, Marketing Start Ups
A guest post from my friend Courtney O’Brien who worked in Senior Marketing Roles at Coca-Cola (Coke Zero), Gallo (Apothic) and Danone (Evian). From Concept to Can: The Brutal Truth About Launching a Beverage Brand in 2025 One of my mentors once asked me a...
by Jeff Slater | Feb 2, 2025 | Interesting Brands, Marketing Advice
The story of Hero Cosmetics exemplifies how identifying an unmet consumer need, careful brand building, and strategic market positioning can create extraordinary value in the beauty industry. Founder Ju Rhyu transformed a simple acne patch into a multimillion-dollar...
by Jeff Slater | Jan 26, 2025 | Marketing Advice
25 Marketing Truths and The Fragrance of Sage I am not a guru. The Marketing Sage was a clever name for my consultancy because I primarily work with food and beverage companies, and I love the herb sage. When my girls were little, we rubbed sage leaves together and...
by Jeff Slater | Jan 19, 2025 | Interesting Brands, Marketing Advice, Marketing People
When Mary Angelini looked at her daughter Gabi’s future, she saw what many parents of children with developmental disabilities see – uncertainty. As Gabi approached adulthood, the question that kept Mary up at night wasn’t just “What’s...
by Jeff Slater | Jan 5, 2025 | Marketing Advice, Personal Stories
Lessons from a one-eyed tri-color pure-bred collie named Walter Mitty Slater Life has a funny way of reminding us of essential lessons when we least expect them. As a sage marketing advisor who sells seasoned advice, I had a firm grasp of branding and consumer...
