by Jeff Slater | Nov 17, 2024 | Marketing Advice
Understanding Podcast Marketing Through The Power of Strategic Content Creation Since 2009, I’ve invested 10-15 hours weekly in content creation through blogging. This consistent effort wasn’t just about sharing insights—it was a deliberate strategy...
by Jeff Slater | Nov 10, 2024 | Advertising, Marketing Advice
How Tesco, a European grocery chain created a wildly clever ad campaign to promote their brand I will admit that this ad took me a quick second to understand. But once I did, I was wowed by its brilliance and simplicity. And as I saw more examples, it caught my...
by Jeff Slater | Nov 3, 2024 | Foodpreneurs, Marketing Advice
How Philanthropy and Sweet Heat Built Lid Licking Sauce When Tim Mathews approached me through my friend Jeff Lawson about developing his BBQ sauce brand, I knew this project would be unique. Tim, a successful entrepreneur in the quick-lube industry, had two lifelong...
by Jeff Slater | Oct 20, 2024 | Interesting Brands, Marketing Advice
Getting Happiness Right: Wisdom from Stephanie Harrison and The New Happy Stephanie Harrison, founder of The New Happy and author of The New Happy: Getting Happiness Right in a World That Got It Wrong, has become a voice of hope in our quest for genuine happiness....
by Jeff Slater | Oct 13, 2024 | Foodpreneurs, Marketing Advice
Less Sugar, Sweet Life We often encounter stories of innovation, perseverance, and market disruption that are enrobed with sweet lessons. A compelling example is that of Cynthia Tice and her brainchild, Lily’s Sweets. Her story showcases the power of identifying...
by Jeff Slater | Oct 6, 2024 | Foodpreneurs, Marketing Advice
Consumers are increasingly drawn to brands that offer great products and stand for something greater. These mission-driven brands have found the sweet spot between purpose and profit, creating a loyal customer base that believes in their cause as much as their...
