by Jeff Slater | Sep 10, 2023 | Marketing Advice
Building Company Culture Through Authentic Storytelling and Action In the business world, culture isn’t something you can purchase or create overnight. It’s a living, breathing entity that develops organically over time, influenced by its employees’...
by Jeff Slater | Sep 3, 2023 | Branding Issues, Marketing Advice
Unlocking the Power of “Reason to Believe” in Advertising Campaigns In the dynamic and ever-evolving realm of advertising, the concept of “Reason to Believe” (RTB) stands as a foundational pillar for creating impactful campaigns that resonate...
by Jeff Slater | Aug 27, 2023 | Interesting Brands, Marketing Advice
Creating Lasting Impact: Exploring “The Power of Moments” by Chip and Dan Heath I am rereading Heath’s brother’s book, The Power of Moments, from 2017. I remember it helped me think about brand and marketing strategy differently. In the dynamic...
by Dr. Leigh George | Aug 20, 2023 | Branding Issues, Marketing Advice
Embrace the Transformation Framework of Job to be Done (JTBD) A Guest Post by Dr. Leigh George I want to take you to wine shopping. So, picture it. We’re browsing the aisles looking for a bottle of wine to buy. You pick up a bottle and discover words like...
by Jeff Slater | Aug 13, 2023 | Branding Issues, Marketing Advice
Brand Positioning: Different or Remarkably Distinctive In marketing and branding, effective brand positioning is essential for creating a unique identity that resonates with consumers. There are two fundamental approaches to brand positioning being different and being...
by Jeff Slater | Aug 6, 2023 | Marketing Advice
Embracing the Age of the Empathetic Marketer I have sat through over a dozen focus groups in the last year. Most of these conversations with consumers were for food, beverage, and consumer packaged goods products. One theme was apparent across almost all the...
