by Jeff Slater | Jul 30, 2023 | Marketing Advice
Five Invaluable Things I Learned about Sales by Not Being Salesy I don’t describe myself as a salesperson. The word pushy sales guy is abhorrent to me. My self-image is centered on my marketing competence. Yet, I have been selling since I was about 13 and...
by Jeff Slater | Jul 23, 2023 | Branding Issues, Marketing Advice
Plural Ignorance: Unlocking the Power of Social Influence in Marketing Understanding human behavior is vital to crafting successful campaigns in the ever-evolving marketing world. One intriguing concept that holds significant potential for marketers is plural...
by Jeff Slater | Jul 16, 2023 | Foodpreneurs, Marketing Advice
Five Pieces of Advice To Help You Prepare To Sell a Business If you are one of the millions of Americans who run a small to mid-sized business, I’ll bet you have asked yourself – I wonder if I could sell this someday? Around 1985, I asked myself that very...
by Jeff Slater | Jul 9, 2023 | Foodpreneurs, Marketing Advice
A Meaty Idea: ButcherBox Proves You Don’t Need to Take Outside Money Mike Salguero never took a nickel from the outside venture or private equity firms. Yet, his $600 million grass-fed meat subscription box company was profitable from Box One. As a child raised...
by Jeff Slater | Jul 2, 2023 | Branding Issues, Marketing Advice
Ignoring the Obvious for the Odd & Quirky. Hear that sucking sound? That’s everyone within a category rushing toward the middle. To be one of many that follow the rules. Brands often act like the cast of Clueless trying to be individual and different in the...
by Jeff Slater | Jun 25, 2023 | Marketing Advice, Personal Stories
Nurturing Your Network – Becoming a Helpful Farmer that Plants Seeds for Tomorrow Are you comfortable asking a favor of someone you worked with 27 years ago? How about someone you knew at a summer camp in 1968? What about asking a friend of a friend that you met once...
