by Jeff Slater | Jun 19, 2023 | Marketing Advice
10 Communications Lessons from A Marketing Consultant Because Most Business Owners Don’t Speak Marketing. As a marketing consultant, I often wonder, am I being understood? Do my clients truly comprehend my recommendations? What’s the best way to convey my...
by Jeff Slater | Jun 11, 2023 | Marketing Advice, Personal Stories
What Advice Would I Give My 19-Year-Old-Self About My Career? One of my favorite questions to ask friends and family is, what advice would you give your 19-year-old self about your career? At 19, I studied art history and communications at The University of...
by Jeff Slater | Jun 4, 2023 | Branding Issues, Marketing Advice
Disrupting with Purpose: What Could You Do That Your Competitors Wouldn’t Try? “Disruption is not about doing something new, but about doing something old in a new way.” – Clayton Christensen, business theorist Most marketers I know look...
by Jeff Slater | May 29, 2023 | Marketing Advice
Who Should Tell Your Narrative? Why Everyone Needs a Personal Brand In today’s digital age, it’s not just products and companies that need a brand; individuals, too, can benefit significantly from cultivating their brand. Whether you’re an...
by Jeff Slater | May 24, 2023 | Marketing Advice, Marketing Books, Marketing Start Ups
What is the essential advice for a startup? During a call with a prospective client starting a new business, they asked me for the four critical pieces of advice that I help clients learn and understand. If she works with me, this owner wanted to know my marketing...
by Jeff Slater | May 21, 2023 | Marketing Advice
Do you have a primitive fear of being brief? Most of you will only read or skim this sentence. Less than half of you will read this second sentence. Very few of you will read beyond this sentence. Your marketing message may have eight seconds to connect with a...
