by Jeff Slater | May 17, 2023 | Marketing Advice
$.50 off this Blog. The Role of Couponing in 2023 I hadn’t thought much about couponing until I was working on a project bringing up the idea in conjunction with some targeted sampling. Couponing has long been a popular marketing strategy for companies looking...
by Jeff Slater | May 14, 2023 | Marketing Advice, Personal Stories
Dolce Far Niente Do you know this Italian phrase? It means the sweetness of doing nothing. While watching Eat, Pray, Love for the umpteenth time, this phrase bathed me with a sweet and happy feeling. In the scene, Liz Gilbert (played by Julia Robert) tells a friend...
by Jeff Slater | May 10, 2023 | Marketing Advice
Boost Your Blog’s Visibility with These Easy SEO Tips – Lost? Get Found. There is no need to be lost when learning about SEO. You want to be found by prospects and customers. This advice may be old news to some readers, but for those just starting to...
by Jeff Slater | May 7, 2023 | Marketing Advice, Personal Stories
The Chilling Power of Persuasion: Cool Negotiating Strategies I am the first to admit I know little about mechanical things. Cars. Appliances. Lawn mowers. Tools that make scary, buzzy whirring sounds. On a recent regular checkup of my heating and air conditioning...
by Jeff Slater | May 3, 2023 | Marketing Advice
Occasion-Based Marketing: How to Position Your Product for Success As a consumer, have you ever wondered which product best fits a particular occasion? Many consumers seek products that suit their needs for a specific event or moment. This is where occasion-based...
by Jeff Slater | Apr 30, 2023 | Branding Issues, Marketing Advice
Twenty Mistakes for Brand Managers To Avoid I had a brand manager reach out and ask for my guidance on avoiding mistakes in her job. After a few hours of coaching her, I realized my advice on avoiding mistakes would make a helpful blog for many new and upcoming...
