by Jeff Slater | Apr 5, 2023 | Foodpreneurs, Marketing Advice
How can an iconic image of rabbits, bears, or farmers help you tell a friend about a new brand? Sometimes I’ll taste a new product or beverage and can’t remember its brand name. Sometimes I remember the package with the Kodiak bear, farmer, or rabbit...
by Jeff Slater | Apr 2, 2023 | Marketing Advice
Rolex – A Clever Name Based on HoROLogical and EXcellence Who was Hans Wilsdorf? When it comes to luxury watches, Rolex is a name that is synonymous with quality, precision, and craftsmanship. Founded in 1905 in London by Hans Wilsdorf and Alfred Davis, Rolex has been...
by Jeff Slater | Mar 29, 2023 | Marketing Advice
How to Market your Department’s Story to Co-Workers As a marketing expert, I know the importance of effectively communicating each department’s value to a company. It is crucial to demonstrate to the C Suite, department leaders, and stakeholders how your...
by Jeff Slater | Mar 26, 2023 | Branding Issues, Marketing Advice
Do You Even Understand What Problem You Need to Solve? When I meet with marketing clients, my first question is to understand what problem they want to solve. If there is a metric we want to change, then we can hypothesize solutions. Is everyone on the team aligned...
by Jeff Slater | Mar 22, 2023 | Marketing Advice
Jumping for Joy: People are Attending Live Tradeshows Again Tradeshows are back in vogue as businesses are hungry to network and connect with others in person. Post-covid, it is time to rethink the tradeshow playbook. Attending trade shows is an excellent opportunity...
by Jeff Slater | Mar 19, 2023 | Marketing Advice
Get agreement upfront from everyone who will criticize you later. Daily, businesses invest in physical, hard assets like machines and warehouses. To justify the expense, they use ROI analysis. Some companies invest in large compensation packages for talented...
