by Jeff Slater | Feb 22, 2023 | Marketing Advice
What is the best definition of marketing? In a recent podcast interview, I was asked to answer a simple question – what is marketing? What I said: “Marketing is about keeping a promise to a specific and narrow target audience.” If you want to listen, click...
by Jeff Slater | Feb 19, 2023 | Interesting Brands, Marketing Advice
Regenerative organic farming is a holistic approach to agriculture that focuses on regenerating the health and fertility of the soil rather than simply producing food and fiber. More and more food brands are starting to emphasize this approach in their marketing. This...
by Jeff Slater | Feb 15, 2023 | Marketing Advice, Marketing People
Why Every Marketing Leader Needs a Certified Professional Coach and what to say to convince your boss to pay for their services. There’s no denying that the past several years have changed the face of marketing leadership. Whether you’re navigating the...
by Jeff Slater | Feb 12, 2023 | Marketing Advice
Can you become a more strategic thinker for your job? The distinction between thinking about problems from a strategic versus tactical perspective is crucial for making effective decisions in any organization. Strategic thinking involves taking a broad, long-term view...
by Jeff Slater | Feb 8, 2023 | Marketing Advice
If You Are A Digital Marketer, Converting Leads into Opportunities is Critical to a Successful Customer’s Journey Often, no single conversion rate tells the whole story of the customer journey. Suppose a digital marketing campaign attracts large numbers of...
by Jeff Slater | Feb 5, 2023 | Interesting Brands, Marketing Advice
From Edsel to Google Glass to LIFEWTR. Product Strategy Fails When It isn’t In Alignment with The Business Building a product strategy can be challenging, but it is an essential muscle for any organization that wants to flex its strength and create and launch...
