by Jeff Slater | Feb 1, 2023 | Interesting Brands, Marketing Advice
Do you use a lens of disruption for new products? In today’s crowded consumer packaged goods world, standing out in the food and beverage industry is more critical than ever. You’ll never succeed in bringing to a buyer another product that looks, feels,...
by Jeff Slater | Jan 29, 2023 | Marketing Advice, Marketing Books
For those who remember Johnny Carson’s Carnack The Magnificent routine… Belonging to the Brand was the answer. And the question is – what is a great new marketing book about a community? In 2014 I invited Mark Schaefer to speak at one of the first Wine...
by Jeff Slater | Jan 25, 2023 | Marketing Advice
Explainer Videos Can Help You Get Your Branding Cooking Dropbox grew its user base by 10% by attaching an explainer video on its homepage. The case study has become widely regarded as one of the best video campaigns in history. There’s something catchy about...
by Jeff Slater | Jan 22, 2023 | Marketing Advice
The First 69 Years My Aunt Elli, who lives in Israel, reminded me that although I am celebrating turning sixty-nine, I’m beginning my seventieth year. I know it is only a number, but I still feel nineteen-ish. I thought I would share seven things I have learned during...
by Jeff Slater | Jan 18, 2023 | Marketing Advice
Selling Products Direct To Consumers Is Challenging As more and more brands are shifting to a direct-to-consumer (DTC) model, it’s essential to understand the challenges that come with this approach. Having worked with many brands with multi-channel challenges,...
by Jeff Slater | Jan 15, 2023 | Marketing Advice
The C-Suite Executives Often Forgets How Marketing is like Tending A Garden. When working with C-suite executives on marketing strategy and tactics, I often encounter fundamental misconceptions. These misunderstandings can lead to misaligned expectations and...
