by Jeff Slater | Jan 11, 2023 | Branding Issues, Marketing Advice
Strategy versus tactics As a marketing professional, you’ve likely heard the terms marketing strategy and marketing tactics thrown around quite a bit. But do you truly understand the difference between the two? In my experience, many business people are confused...
by Jeff Slater | Jan 8, 2023 | Marketing Advice
When you break a pattern, you notice. So, it grabs your attention when I ask you not to read this blog post. When we are told not to do something, guess what happens? Don’t open that letter, don’t listen to the voicemail, and don’t go to this restaurant. It sparks our...
by Jeff Slater | Jan 4, 2023 | Marketing Advice
A dead car battery and other marketing energy sources. My car battery died yesterday. Born in 2015, Sparky lived a charged and energetic life. Although AAA tried to jump-start him, he couldn’t be revived. A proper burial (recycling) is planned. This battery had...
by Jeff Slater | Jan 1, 2023 | Branding Issues, Marketing Advice
Let’s Sniff Butts and Other Things Jester Brands Say Bark makes subscription boxes for dogs – well, for their owners to give to their dogs. They provide terrific dog treats and toys and are a public company with more than a half-a-billion dollar revenue....
by Jeff Slater | Dec 29, 2022 | Marketing Advice, Personal Stories
Do you know the word sonder? It means the profound feeling of realizing that everyone, including strangers passing in the street, has a life as complex as one’s own, which they are constantly living despite one’s lack of awareness of it. Consider making...
by Jeff Slater | Dec 25, 2022 | Marketing Advice
Presenting to New Prospects using the 10/10/10 Approach How do you quickly communicate your brand’s point of difference to a prospect? I often observe a classic communication mistake when working with clients presenting to prospects on Zoom or in person. What is...
