by Jeff Slater | Nov 9, 2022 | Marketing Advice
Does your business know its unfair advantage? Does it drive your marketing strategy? What does your company or brand do that the competition can’t do or won’t do? Or don’t they have an unfair advantage? Is there a way to frame challenges in your...
by Jeff Slater | Nov 2, 2022 | Marketing Advice
Culture is Observational not Aspirational When a recent client named Louise told me enthusiastically about her employer, I asked her to describe the culture. She said that the three founders lived their values out loud. They don’t have posters on the wall or...
by Jeff Slater | Oct 30, 2022 | Foodpreneurs, Marketing Advice
A guest post by Phillip Oakley, a brand strategist, energetic speaker, foodie, and proud Dad. Phillip shares his respect for Liquid Death Mountain Water. Murder Your Thirst. Don’t Be Scared. It’s Just Water. For a few years, I’ve been singing the...
by Jeff Slater | Oct 26, 2022 | Marketing Advice
Using Video in Email is Powerful It’s no secret that video is one of the most powerful tools in a marketer’s toolkit. Most people prefer to watch a short video versus reading text. A well-executed video can increase brand awareness, drive engagement, and...
by Jeff Slater | Oct 23, 2022 | Interesting Brands, Marketing Advice
To B or not to B Corp This is a guest post by my friend Danny Rosin who I wrote about here several years ago: Danny is an unusual business owner. He leads with his heart and succeeds with empathy and compassion for his community. His company, Brand Fuel, which he...
by Jeff Slater | Oct 19, 2022 | Marketing Advice, Marketing Start Ups
I was introduced to Mike Schmid through a mutual friend, Stan Parker, who runs a startup incubator in Winston-Salem called Winston Starts. Mike Schmid is building a company called InStryde. If The Shoe Fits Mike’s company, InStryde, makes quality custom...
