by Jeff Slater | Aug 21, 2022 | Marketing Advice, Marketing People
What Hiring Managers for a Marketing Job Want to Hear and Observe Having hired dozens of marketers in my career, I thought I’d share my perspective on how to interview for a marketing job. My purpose is to share a little bit of wisdom from the other side of the desk...
by Jeff Slater | Jul 31, 2022 | Marketing Advice
Marketing Consultants Should Be Connecting the Dots When Jessica reached out to see if her company should hire me as a marketing and brand strategist, we had a long conversation about her challenges, marketplace, and constraints. As the call ended, Jessica asked, how...
by Jeff Slater | Jul 21, 2022 | Marketing Advice
How Can You Reinforce Culture for A Distributed Team In your distributed team, reinforcing your core values is vital in getting the proper employee buy-in. As you communicate your core values, you want your team to believe in what your brand represents honestly....
by Jeff Slater | Jul 10, 2022 | Branding Issues, Marketing Advice
What is a trust recession and what can marketers do to help? When you lose faith in government, media, and other institutions, what implications exist for marketers and businesses? In an article from The Atlantic last November, Jerry Useem wrote about The End of...
by Jeff Slater | Jul 4, 2022 | Marketing Advice
If you are searching for a new job, you are marketing a product called YOU. The great resignation is evolving into the great search for something better. How can you strategically leverage your network to find that next great role? When asked for advice from my...
by Jeff Slater | Jun 30, 2022 | Marketing Advice, Personal Stories
The Last Two Yards of Value Who wants to be average? Raise your hand. Your competition probably sells products or services that are like your offerings. You may have an extra feature here, and they may have a better one there – but essentially, you are selling similar...
