by Jeff Slater | Jun 2, 2022 | Marketing Advice
Marketers spend a significant amount of their time generating leads. Unfortunately, not all leads translate to revenue or translate to customers. Imagine living in a world where you can sell products directly to the best prospects with high intent of buying. You...
by Jeff Slater | May 30, 2022 | Interesting Brands, Marketing Advice
Artist and Entrepreneur Christian Markovic Has a Remarkable Story Told Through Greeting Cards My 95-year-old mother is obsessed with sending greeting cards for every occasion. To anyone she knows. She let me know she needs a Happy July Fourth card for the plumber or a...
by Jeff Slater | May 24, 2022 | Marketing Advice
“Energy and Persistence Conquer All Things.” Benjamin Franklin I have been thinking about the persistent flywheel metaphor, inspired by Jim Collin’s landmark book, Good to Great. In it, he writes about the Flywheel Effect. “The Flywheel effect is a concept...
by Jeff Slater | May 22, 2022 | Marketing Advice
The Powerful Affect Stopping Meetings Has On Culture If you are the manager/owner/CEO of a small to mid-sized company and feel you have too many meetings, why don’t you do something about it? You already know that your employees feel you have too many meetings....
by Jeff Slater | May 15, 2022 | Marketing Advice
Failure Meetings Does your company hold a failure meeting? It is a simple idea where your team (department) or small group gets together once a month, and every one tells a story about a failure. Why? Companies that don’t celebrate and examine reasonable failures...
by Jeff Slater | May 12, 2022 | Marketing Advice
Old School Marketing May Help You Stand Out Many modern marketing strategies focus on digital options when you need to drive traffic to your business, The default setting is often digital. But to be noticed, sometimes you need to test techniques that others have left...
