by Jeff Slater | May 8, 2022 | Marketing Advice
What problem are we trying to solve? I’m a damn broken record when I meet with existing and prospective clients. I harp on the notion that we must get clear on the challenge before we start solving problems. Are we trying to fix something broken? How do we know that?...
by Jeff Slater | May 5, 2022 | Marketing Advice, Marketing Start Ups
Incorporating Data Analytics into Your Business Does the phrase “data analytics” make you gulp and think about large lists of long numbers, unreadable pie charts, and graphs. A sinking feeling of confusion? Data analytics, aka – keeping score, can be beneficial...
by Jeff Slater | Apr 28, 2022 | Marketing Advice
Is Workplace Productivity on Your Mind Too? I have seen so many of my friends leave jobs with terrific opportunities with fair salaries. Upon probing them, I realized that most of them left because the workplaces were simply not inspiring. Most employers make that...
by Jeff Slater | Apr 26, 2022 | Marketing Advice
Some folks think there is nothing magical about marketing. I don’t see it this way. A simple phrase that encapsulates value in a few words is sheer genius and requires hard work to get to something that captures lightning in a bottle. Case in point:...
by Jeff Slater | Apr 24, 2022 | Interesting Brands, Marketing Advice
Reframing can reinvigorate a category. When observational consumer research into the world of diapers showed that at around age 2, kids didn’t want to wear diapers anymore, the Kimberly Clark Huggies brand management team wondered how they could reframe their product....
by Jeff Slater | Apr 21, 2022 | Marketing Advice
Critical privacy updates for iOS users have made DTC marketing on Facebook a challenge, but there are ways to adapt. Facebook has been a core part of many marketers’ online ad strategies. New privacy restrictions are removing the advantage that Facebook used to...
