by Jeff Slater | Jun 30, 2022 | Marketing Advice, Personal Stories
The Last Two Yards of Value Who wants to be average? Raise your hand. Your competition probably sells products or services that are like your offerings. You may have an extra feature here, and they may have a better one there – but essentially, you are selling similar...
by Jeff Slater | Jun 26, 2022 | Marketing Advice
Friendships are a helpful analogy for generating leads. Think of the lasting and enduring relationships you have developed with someone. Strong connections get built on multiple engagements over time. No single encounter makes you a friend – but you build upon various...
by Jeff Slater | Jun 23, 2022 | Marketing Advice, Personal Stories
A Better Idea for Performance Reviews I have nothing good to say about performance reviews. And I have spent way too much time in my career working on them and trying to ascribe numbers to other humans. Uggh. Makes me sick to think about the wasted effort. But, my big...
by Jeff Slater | Jun 21, 2022 | Marketing Advice
Proclamation Goods I love to cook and have a ridiculous number of pots and pans to prove it. My gadget drawer runneth over. I own seven graters and am damn proud of them. And like many others, I take everything to Goodwill or recycling centers every five years and buy...
by Jeff Slater | Jun 19, 2022 | Marketing Advice, Marketing Books
What Job Does A Milkshake Do for Consumers? A few years ago, the late Harvard professor Clay Christensen wrote a great book, Competing Against Luck. He tells a thought-provoking story about McDonald’s and milkshakes to demonstrate the point that consumers...
by Jeff Slater | Jun 12, 2022 | Marketing Advice
Where are the next market opportunities for new products or services? An unmet gap in a category or industry is an inadequately served space or underserved audience. You notice these gaps if you pay close attention, listen to consumers, and...
