by Jeff Slater | Mar 31, 2022 | Marketing Advice
A stable learning environment drives employees to success and to feel mentored. It supports them as they develop solid fundamentals and encourages them to pursue new challenges and opportunities as their confidence grows. A better-equipped group of workers can push...
by Jeff Slater | Mar 27, 2022 | Marketing Advice
When I clicked a link on an Instagram ad for a nutritional supplement, all I felt was hate. I hated that they hid the price of their product and tried to deceive me into buying a subscription immediately. I wanted information. I felt misled. I left their landing page...
by Jeff Slater | Mar 24, 2022 | Marketing Advice
Introduction: Marketing is an important part of a business. What’s even more important is the ability of a business to convert interested prospects into paying customers. Sales are how all businesses survive and thrive. In the online world, the words your...
by Jeff Slater | Mar 22, 2022 | Marketing Advice
Avoiding Greenwashing By Talking About A Journey Your brand is on a long sustainability journey. Your business does its part to help the environment. How can you effectively demonstrate, message, and communicate your commitment? Maybe your company wants to show...
by Jeff Slater | Mar 20, 2022 | Marketing Advice
How To Hire A Marketing Consultant There are 1,032 flavors of marketing consultants. I happened to offer sage counseling and seasoned advice, and I’m not for everyone. But that’s okay. Jayne, a long-time subscriber to my blog, asked me a few weeks ago why hire a...
by Jeff Slater | Mar 17, 2022 | Interesting Brands, Marketing Advice
Sustainable Business Plan Pillars The days of the one-hundred-page business plan decks are a thing of the past. These days, a business plan can be one-page. But your plan needs to clearly articulate the basics – what makes you different, who you will serve, and...
