by Jeff Slater | Mar 15, 2022 | Marketing Advice
How To Hire the Right Research Firm By Writing a Market Research Brief Are you still getting feedback on your questions about new products or services from friends and family? If so, please stop. People who know you will have difficulty telling you the truth about...
by Jeff Slater | Mar 13, 2022 | Marketing Advice
CAC = Customer Acquisition Cost Maybe it is just me but when someone says CAC – I think of the sound a rooster makes. But whatever that acronym sounds like to you, CAC matters to a marketer. CAC is the customer acquisition cost – how much money it takes to find...
by Jeff Slater | Mar 6, 2022 | Marketing Advice, Personal Stories
The Eisenhower Matrix Do you freeze up when you begin your day with so much to do? Are you unsure what’s truly important? President Eisenhower used a simple grid that helped him make decisions when he was a General and The President of The United States. Imagine...
by Jeff Slater | Mar 3, 2022 | Branding Issues, Marketing Advice
The Concorde was ahead of its time. It was built on 1960s technology and, conceptually, was a brilliant idea. Just way too early. Time has always been the most valuable thing in the universe. It is limited. If we could travel in 4 hours instead of 8, it would...
by Jeff Slater | Mar 1, 2022 | Marketing Advice
How Your Online Design Can Influence Customer Loyalty – UX Matters Some apps and websites are easy to navigate. You glide through your online experience without a hitch. No friction. No frustration. Easy-peasy. Clearly, UX matters. We are all inclined to buy products...
by Jeff Slater | Feb 24, 2022 | Marketing Advice
Why It Matters To Connect with Colleagues At Work Why is taking time to build strong relationships at work and in your life meaningful? We all want to live our most joyful lives and impact what we do. Research studies show that stronger connections and having friends...
