by Jeff Slater | Jan 30, 2022 | Marketing Advice
What An Early 20th Century Poet Has to Say About Your Email Signature Sometimes some of the most powerful marketing and brand tools are the most everyday, mundane things that are easy to overlook. Are you creating and managing a consistent email signature as part of...
by Jeff Slater | Jan 27, 2022 | Marketing Advice
The Seinfeld Car Reservation – A B2B Lesson Did you ever see the Seinfeld episode about taking versus holding a car reservation? You can watch it here. Jerry becomes frustrated that a rental car agency doesn’t have the type of car he had reserved. Here’s a quick...
by Jeff Slater | Jan 23, 2022 | Marketing Advice
A Personal Reflection There was always homemade cake. And beautifully wrapped gifts. Tons of cards. And plenty of games. And a kickass party. I have warm, powerful memories of my childhood and the love showered on me as a child. Every day, I’m mindful of the privilege...
by Jeff Slater | Jan 20, 2022 | Marketing Advice
Generation Z is growing, and members are transforming the global market landscape. And marketers are doing what they can to adapt to Gen Z’s spending power and preferences. Many marketers are working diligently to understand Generation Z. Most marketers...
by Jeff Slater | Jan 13, 2022 | Marketing Advice
Few people plunk down $30K to buy a car. Most purchases of automobiles are through monthly payments over five years to spread out the cost. In the last few years, online sellers have been catching on to this approach to selling goods (and services), breaking down...
by Jeff Slater | Jan 9, 2022 | Marketing Advice
Are You a New Reader of The Marketing Sage Blog? Leah, a new subscriber, read my blog about 22 Simple, Straightforward, and Sage Marketing Suggestions for 2022 that I published a few weeks ago. Her boss Elise shared it with her, and Leah found the advice extremely...
