by Jeff Slater | Dec 16, 2021 | Marketing Advice
Wanted: New clients who need help with their marketing or branding challenges. Must be willing to listen and be open to fresh perspectives and advice on how to profitably grow revenue. Problems To Be Solved: I worked best with the business owners, CEOs, President, and...
by Jeff Slater | Dec 14, 2021 | Marketing Advice
A client shared their total marketing budget with me last month, and I found that they spend over 90% of it on new customer acquisition. I asked them why they don’t have more balance investing in their existing customers equal to new ones. Their response –...
by Jeff Slater | Dec 12, 2021 | Marketing Advice
I don’t know that I ever met anyone who enjoyed firing someone who worked for them. Firing people is a dreadful experience, yet it is also essential for a marketing professional to understand. When you fire someone from your team, you reinforce to your other...
by Jeff Slater | Dec 7, 2021 | Marketing Advice
In my consulting practice, I do a lot of discovery interviews with owners and employees. I peel back the layers of the onion to reveal the essence of the challenges they face. As an outsider, I can view their situation without the bias and employees tend to have in...
by Jeff Slater | Dec 2, 2021 | Marketing Advice, Marketing Start Ups
Many small to mid-sized business owners make the mistake of putting half-hearted efforts into marketing their products and services. They do not have a well-defined marketing campaign. They often assume that random advertising snippets can transform their business and...
by Jeff Slater | Nov 30, 2021 | Marketing Advice
Business professionals often confuse demand gen (generation) and lead generation. Demand gen consists of both outbound marketing (email) and inbound marketing (visitors to a website). It is a holistic approach to sales and...
