by Jeff Slater | Nov 7, 2021 | Marketing Advice
The last time I needed a document notarized, it was like I was living in the middle ages. The process was so out of step with the 21st century, but it was such an infrequent need that I put up with the nonsense. Say hello to a company called Notarize that has...
by Jeff Slater | Nov 4, 2021 | Marketing Advice
In marketing, reaching your customers at every stage of the customer journey helps you convert leads into sales. Unfortunately, many marketers get tunnel vision and fail to implement comprehensive strategies that touch on the essential aspects of the customer journey....
by Jeff Slater | Nov 2, 2021 | Marketing Advice
I don’t love PowerPoint – but I use it all the time for the presentation. Last week I sat through my first MIRO presentation. Miro is software that you can think of as a collaborative online whiteboard. And you can turn it into a PowerPoint-like presentation....
by Jeff Slater | Oct 24, 2021 | Marketing Advice
Do you know what your business is worth? Getting a business valued before you invest in major new marketing might make a lot of sense and can be an unfair competitive advantage if your goal is to sell in the next few years. A fresh thought for me about marketing...
by Jeff Slater | Oct 17, 2021 | Marketing Advice
A remembrance of Ron Doggett, who passed away earlier this month. Around 1988, after running Rachel’s Brownies, our Philadelphia-based bakery business for 13 years, my wife and I agreed that we would sell our company. Started by my wife around 1975, we grew the...
by Jeff Slater | Oct 14, 2021 | Marketing Advice
Successful podcast owners understand the importance of SEO in today’s digital space. They know that higher SERP rankings don’t come by chance. SERP means Search engine results pages are web pages served to users when they search for something online using a...
