by Jeff Slater | Jul 14, 2024 | Foodpreneurs, Marketing Advice
Bachan Japanese BBQ Sauce – A Remarkable Lesson for Marketers In the crowded and competitive world of condiments, it’s rare to see a newcomer make significant waves. That’s exactly what Bachan Japanese BBQ Sauce has achieved in a remarkably short...
by Jeff Slater | Jul 7, 2024 | Foodpreneurs, Marketing Advice
In the crowded landscape of quick-service restaurants, where bland names and forgettable logos are the norm, one brand has burst onto the scene with a name so audacious it stops you in your tracks: Slutty Vegan. This Atlanta-based burger joint has leveraged the power...
by Jeff Slater | Jun 30, 2024 | Marketing Advice
Ice Cream in Winter – How Occasion-Based Marketing Can Lick the Competition As a marketing strategist in the food and beverage industry, I’ve always been fascinated by the challenges and opportunities presented by seasonal products. Few categories face...
by Jeff Slater | Jun 23, 2024 | Advertising, Marketing Advice
The Ehrenberg-Bass Buyer Moderation Model: A Foundational Framework for Customer Acquisition As marketing professionals, understanding consumer behavior is paramount to effectively acquiring and retaining customers. One of the most influential theories in this domain...
by Courtney O'Brien | Jun 16, 2024 | Marketing Advice
During a recent conversation, I had the privilege of discussing marketing, innovation, and successful activations with a highly accomplished CMO from a billion-dollar beverage company. This individual, who had previously held executive positions at renowned...
by Jeff Slater | Jun 9, 2024 | Branding Issues, Marketing Advice
In the glittering world of Hollywood, where dreams are spun into blockbusters, and in the sleek boardrooms of Fortune 500 companies, where brands become legends, one element reigns supreme: storytelling. As a seasoned storyteller who has shaped narratives for brands...
