by Jeff Slater | Sep 29, 2024 | Foodpreneurs, Marketing Advice
Blank Street Coffee finds a way to make thinking small a big idea. In the bustling streets of New York City, a small coffee cart emerged in 2020, serving delicious brews at prices that caught everyone’s attention. Little did anyone know that this humble...
by Jeff Slater | Sep 22, 2024 | Marketing Advice
Front-of-Package Food Labeling: A New Approach to Public Health I have always believed that nutrition panels on the back of a package should be simplified to a red, yellow, or green image on the front of the box. Streamlining the message that a package is good,...
by Jeff Slater | Sep 15, 2024 | Marketing Advice, Marketing Start Ups
FOUNDER’S MODE: Unlocking Startup Success or Courting Controversy? In my startup in the bakery business, I was clueless. I didn’t hire professional managers to run the business, I hired kind, smart and competent people who could help me figure out what to...
by Jeff Slater | Sep 8, 2024 | Foodpreneurs, Marketing Advice
In an era when health-consciousness is reshaping consumer preferences, OliPop has emerged as a disruptive force in the $38 billion U.S. carbonated soft drink market and $200 billion beverage market. OliPop, this prebiotic soda brand, has skyrocketed to a staggering...
by Jeff Slater | Sep 2, 2024 | Foodpreneurs, Marketing Advice
Insomnia Cookies’ Journey from Dorm Room to Doorstep As I listened to Guy Raz’s interview on How I Built This with a Jewish kid from the University of Pennsylvania who sold cookies for a living, I felt a bit of brownie déjà vu. (My wife started and I joined her...
by Jeff Slater | Aug 25, 2024 | Foodpreneurs, Marketing Advice
Millie’s Sipping Broth is a new category that reinvented the bouillon cube. Few brands manage to carve out a unique niche and dominate it. Millie’s Sipping Broth has done just that, transforming the simple concept of drinkable soup into a lifestyle brand...
