by Jeff Slater | Apr 22, 2021 | Marketing Advice
Marketers use Net Promotor Scores (NPS) to help them learn one critically important piece of information. Would your customer recommend your product or service? Doe your brand get more net promoters versus detractors? But what is the most critical point in that...
by Jeff Slater | Apr 15, 2021 | Marketing Advice, Marketing People
Enjoying a long-term career as a Chief Marketing Officer (CMO) takes more than a drive to succeed and a love of marketing. You can be a top-performing digital strategist. But without the right skills in your repertoire, your desire to become a CMO might be just...
by Jeff Slater | Apr 11, 2021 | Branding Issues, Marketing Advice
Christopher Penn, accomplished marketing thought leader and speaker, mentioned a cool idea in a recent newsletter. Say hello to the first, best, only test. He mentioned that he learned the idea when he worked with a national agency called SHIFT Communications and its...
by Jeff Slater | Apr 8, 2021 | Marketing Advice, Personal Stories
At times I provoke trouble – sort of marketing provocateur. I enjoy being the one saying – hey, can we talk about the elephant in the room? I’m not talking about getting into trouble, but if I am in a meeting, I like to take a step back and ask, why are we doing...
by Jeff Slater | Apr 6, 2021 | Marketing Advice
The upside-down ketchup bottle earned its inventor, Paul Brown, $13 million. With over 111 prototypes and many drained credit cards, he persisted and changed the way people consume ketchup and other condiments. He thought about the challenge from a new perspective....
by Jeff Slater | Apr 4, 2021 | Marketing Advice, Marketing Start Ups
Somewhere around 1995, I spent a million dollars to create a website. Psychologists call this an escalation of commitment. My mother would have called it meshuggeneh. (Yiddish for crazy) In hindsight, I must have snapped – and not into a Slim Jim. In the 1990s,...
