by Jeff Slater | Mar 9, 2021 | Marketing Advice, Marketing Start Ups
A few years ago, I provided advice to a startup. The team was smart, they were diverse, and they had a brilliant idea. But they didn’t have any practical experience or street smarts. Fresh from business school, they had lots of conceptual notions that...
by Jeff Slater | Feb 28, 2021 | Marketing Advice
A new client presented their organizational chart to me as part of my discovery process. They shared an org chart that was upside down. At this business, the leader served the team. She called it a servant leadership organization where her role wasn’t to lead...
by Jeff Slater | Feb 23, 2021 | Marketing Advice
There are two types of brainstorming sessions—one filled with buts and the other rich with ands. A BUT Brainstorming Meeting “That’s a good idea but what happens if…” “We could do what you propose but I think it will fail…” “Maybe we could do that...
by Jeff Slater | Feb 21, 2021 | Marketing Advice, Marketing Books
Martin Lindstrom is a brilliant Danish marketing author and thought leader whose writing and unconventional approach to business inspire me. He is the founder and chairman of Lindstrom Company, a business and culture transformation group, operating across five...
by Jeff Slater | Feb 7, 2021 | Branding Issues, Marketing Advice
A value proposition isn’t a mystery. I’m working with a client on developing a statement of their value proposition. Their CFO – a bit of a skeptic about marketing ask me what the heck is a value proposition? I love this type of opportunity because I...
by Jeff Slater | Feb 4, 2021 | Marketing Advice
A guest post by business consultant Regina Wheeler about emerging marketing technologies B2B products and services provide solutions to complex problems. Often, communicating the value of these services can be a challenge for marketers as it requires a complex and...
