by Jeff Slater | Feb 2, 2021 | Marketing Advice
Like you, I hate spam. I’m talking about the email version – but I’m not a fan of the tinned meat either. But even with things that annoy us, there is always a marketing lesson. In this case, an email marketing lesson. Email marketing, often called...
by Jeff Slater | Jan 31, 2021 | Marketing Advice, Personal Stories
A nitpicker refers to picking nits, the eggs of lice, out of hair, and later picking out the lice themselves. A nitpicker is also how many people describe a micro-manager. No one wants to work for a micro-manager. Well, except the few people who enjoy painful work...
by Jeff Slater | Jan 28, 2021 | Marketing Advice
A mindset is the established set of attitudes held by someone. As a marketer, your mindset influences how you build strategies, insights are harvested, and plans get put into action. In sum – mindsets matter if you want to solve problems. McKinsey & Company...
by Jeff Slater | Jan 19, 2021 | Marketing Advice
2020 came and went like thirty-two hurricanes hitting all at once. It destroyed almost everything in its path, but now, it is time to put on the gloves and rebuild in the New Year. And, it is time to start thinking about your 2021 marketing plan. Business owners...
by Jeff Slater | Jan 5, 2021 | Marketing Advice
Want to become a better marketer? Here are 21 tips. A better marketer should use a personal voice, not a corporate one. Lose the corporate voice in your content. Speak like a human being. Make your content helpful, even giving away stuff you think you should get paid...
by Jeff Slater | Dec 27, 2020 | Marketing Advice
A guest post from Henning Schwinum from Vendux – experts in interim and fractional sales leadership. One of the problems organizations face is hiring a sales leader with the experience and proven track record to succeed. An alternative approach that many...
