by Jeff Slater | Dec 8, 2020 | Marketing Advice, Marketing Start Ups
What if you could rent a college-age grandchild to help you with your computer, minor chores, and a ride to the store? Maybe to keep grannie company at a senior citizen dance? Papa Pals, a Florida-based business, is filling this niche with a gig economy offering that...
by Jeff Slater | Dec 6, 2020 | Interesting Brands, Marketing Advice, Marketing Start Ups
Seeing a problem from an unusual perspective can create a healthy opportunity. For example, how is the nursing shortage shifting the hiring marketplace? Dr. Iman Abuzeid is the co-founder and CEO of Incredible Health, a digital platform that helps streamline the...
by Jeff Slater | Dec 3, 2020 | Foodpreneurs, Marketing Advice
Ray Kroc from McDonald’s was never in the hamburger business – he was in the real estate. Do you know what true business you are in? A recent article in INC Magazine reminded me of how important this idea is for marketers. When Ray Kroc started, he was making a...
by Jeff Slater | Dec 1, 2020 | Marketing Advice
Annarchy reigns. Ann Handley is a content marketing guru who has been in the marketing business for several decades. A terrific writer and expert content creator, she has a lovely newsletter called Annarchy. I recently subscribed to it, and I look forward to its...
by Jeff Slater | Nov 29, 2020 | Foodpreneurs, Marketing Advice
I haven’t thought about sauerkraut in at least 32 years. At that time, we lived in the western suburbs of Philadelphia on the mainline. I remember visiting a Jewish deli named Hymies that served traditional coleslaws, sauerkraut, and other authentic Eastern...
by Jeff Slater | Nov 26, 2020 | Marketing Advice
The essence of marketing is solving a problem. During the last year, I have had dozens of introductory meetings with clients hiring me to solve marketing problems. Often, they aren’t sure where to start to get their gears in motion. Our problem is that we aren’t...
