by Jeff Slater | Nov 8, 2020 | Branding Issues, Interesting Brands, Marketing Advice
When I first saw Carvana’s car vending machine marketing metaphor, I had one reaction. Brilliant! They took car purchasing and vending machines and created a unique point of difference. When you buy a car from them, you can drop a special coin into their device, and...
by Jeff Slater | Nov 5, 2020 | Marketing Advice
Have you heard about the OODA loop? I heard Steve Schmidt, the political strategist from The Lincoln Group, talking about it on The Prof G podcast today. The Lincoln Group are Republicans who aligned to defeat Trump and Trumpism. They used this OODA loop concept to...
by Jeff Slater | Nov 3, 2020 | Marketing Advice, Marketing Books
I meet with many companies as a marketing consultant. One of the first things I notice is if learning, training, and curiosity are a part of their culture. How does leadership build into the organization a chance for employees to improve their skills, share new ideas...
by Jeff Slater | Nov 1, 2020 | Foodpreneurs, Marketing Advice
Sliced bread is one of the seven wonders of the world. Since I’m a big fan of toast, a perfectly sliced bread is a thing of joy. I admit to my bread addiction, especially what Whole Foods sells. Their seeduction, and rosemary sourdough breads are my favorites....
by Jeff Slater | Oct 27, 2020 | Marketing Advice, Marketing Books, Marketing People
Although the photograph above appears to be a real person, she is an example of synthetic media. This woman does not exist. I am a long-term student of communications. When I heard the term synthetic media it made my teeth hurt. Synthetic media? Is that fake news?...
by Jeff Slater | Oct 25, 2020 | Marketing Advice, Marketing People
When a colleague shared a link from Twitter about what recently happened at The Richards Group in Dallas, I was shocked, stunned, and surprised. Just the week before, I had written about the ad agency’s founder Stan Richards in the context of a new ad campaign that a...
