by Jeff Slater | Oct 22, 2020 | Branding Issues, Marketing Advice
A little while ago, I read Bernadette Jiwa’s blog post about putting together an ‘about me’ section of a website. She is a savvy marketer who studied and worked with Seth Godin. Her site – The Story of Telling is a must read for marketing...
by Jeff Slater | Oct 20, 2020 | Marketing Advice
Where are market opportunities for a new product or service? An unmet gap in a category or industry is an inadequately served space. You notice s these gaps if you are paying close attention, listen to consumers and are hyper mindful of what is going on around you....
by Jeff Slater | Oct 18, 2020 | Branding Issues, Foodpreneurs, Marketing Advice
Sometimes we don’t conciously pay attention to a product’s packaging. We don’t even see it. We rip a package open without giving it much thought. On an unconscious level, there are so many cues and messages communicated to us. We...
by Jeff Slater | Oct 15, 2020 | Marketing Advice
Have you had to close the doors of your business for a while because of the COVID-19 pandemic? Countless small business owners have faced the same scenario over the past few months. Now that many companies are starting to reopen and get back to their normal...
by Jeff Slater | Oct 13, 2020 | Marketing Advice
Throughout my career, the consultant tended to get a bad rap. Sometimes – they deserve it. I have seen consultants enter a business and create mounds of slides without clear takeaway or insights. On some occasions, the consultants had a highly focused job and were...
by Jeff Slater | Oct 11, 2020 | Branding Issues, Foodpreneurs, Marketing Advice, Personal Stories
The first time I met my friend Tom Barbitta, we were arch competitors in the highly competitive meat snack world. Yes, meat snacks can get nasty. At the time, I was the EVP of Marketing for GoodMark Foods, who owned the Slim Jim brand, and Tom headed up Oberto’s...
