by Jeff Slater | Oct 8, 2020 | Branding Issues, Marketing Advice
For businesses that rely on commerce from the immediate and surrounding and even transient communities, local SEO is something you must control. You may or may not have an active SEO strategy for general search. Either way, add local SEO to your list of things to do....
by Jeff Slater | Oct 6, 2020 | Branding Issues, Marketing Advice
Gone are the days when starting a business was relatively risk-free because of low competition. Today, with widespread internet connectivity and increased social media usage, competition has grown by leaps and bounds across all sectors. Because customers have a wide...
by Jeff Slater | Oct 4, 2020 | Marketing Advice
Poshmark is a social commerce marketplace where people can buy and sell new or used clothing, shoes, and accessories. My wife started a Poshmark business a few years ago, selling things from her closet that she no longer wears and from treasures she finds at...
by Jeff Slater | Oct 1, 2020 | Marketing Advice
As a student of communications, I listen attentively in meetings when someone is asked a question. I’m curious if they answer the question asked, or just pivot into a canned and cliched response. About two years ago I did some consulting work for a client who was...
by Jeff Slater | Sep 27, 2020 | Interesting Brands, Marketing Advice, Marketing People
Imagine having a fantastic business creating stages and platforms for live concerts, events, and trade shows. Your business is booming. You have a talented group of craftsmen working hard to innovate in this space. You can’t keep up with demand. Then Covid happens. No...
by Jeff Slater | Sep 24, 2020 | Marketing Advice, Marketing Books
My brother Mitch recently interviewed Guy Raz on his podcast, Financially Speaking. Lucky Mitch. Mitch is a Senior Vice President at UBS and has always loved radio, broadcasting, and performance. Over the years, Mitch got to work with Larry King, Howard Stern, and...
