by Jeff Slater | Sep 22, 2020 | Marketing Advice
The big question burns, as some economies reopen, while others still enforce stay-at-home orders: How is overall consumer confidence faring? The truth is, consumers will likely not come back until they feel that it’s safe (physically and financially) to do so. With...
by Jeff Slater | Sep 20, 2020 | Marketing Advice, Marketing Books
When I went to the Jiffy Lube to get my oil changed, I was not going to buy more expensive oil. The clerk said to me, – isn’t coming to get your oil changed a pain and inconvenience? Why not buy the synthetic oil that lasts for 7000 miles instead of the conventional...
by Jeff Slater | Sep 17, 2020 | Branding Issues, Marketing Advice
Every marketer who works on a brand needs to understand their brand’s voice and personality. A brand voice and personality are the words, tone, and personality communicated. It helps a marketer consistently tell a story. Whether you are speaking on a conference call,...
by Jeff Slater | Sep 15, 2020 | Foodpreneurs, Interesting Brands, Marketing Advice, Personal Stories
Over the last month, three emails came to me about Rachel’s Brownies from enduring fans who were wildly ecstatic about our brand. Rachel’s Brownies was a business my wife started, and we built together from 1975-1989. These enduring fans find us either directly...
by Jeff Slater | Sep 10, 2020 | Marketing Advice
“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations...
by Jeff Slater | Sep 8, 2020 | Marketing Advice
Is it better to send a well-design email with nice photograph, your company logo, and your products in a template versus a simple, plain-text email? It is like the choice between plain vanilla or a fancy ice cream flavor. Is one better than another? The answer is both...
