by Jeff Slater | Sep 6, 2020 | Marketing Advice
Do you find it hard to engage audiences either online or offline? How can you improve your engagement with a target audience? Many content marketers and sales representatives struggle with this problem. The primary objective of any marketer is to convince audiences of...
by Jeff Slater | Sep 3, 2020 | Branding Issues, Marketing Advice, Marketing Start Ups
Just like larger business, small businesses need to consider having a good slogan. Generally, that slogan needs to address the “why” of your business in just a few words. First, keep in mind that there is no one way to develop a slogan for your business. In other...
by Jeff Slater | Sep 1, 2020 | Interesting Brands, Marketing Advice
When I first heard the expression, culture eats strategy for breakfast from Peter Drucker, it helped explain the root cause of strategic failures I have witnessed during my marketing and entreprenurial career. Companies that fail might have had brilliant...
by Jeff Slater | Aug 30, 2020 | Foodpreneurs, Marketing Advice
If you work in marketing and need to find a resource to work on a project, what’s the best way to quickly get quotes from several vendors or freelancers? Say hello to the creative brief. What’s a creative marketing brief? Let’s use an example to make this clear. Think...
by Jeff Slater | Aug 27, 2020 | Marketing Advice
You can create a beautiful e-commerce store with a fantastic product, but without customers, your business will fail. That’s why no matter what type of e-commerce store you run, your shoppers need to be your top concern. From the first click, here’s what you need to...
by Jeff Slater | Aug 25, 2020 | Branding Issues, Foodpreneurs, Marketing Advice
Sometimes, when I mind my own business, the world’s worst marketing ideas slap me in the face. When I saw this image posted on Instagram, I shook my head wondering – what in the world was someone thinking? Is there a marketing manager at Hostess who thinks this...
