by Jeff Slater | Apr 28, 2024 | Foodpreneurs, Marketing Advice
A powerful tool in a marketer’s arsenal is the concept of a permission structure. But what exactly does this term entail, and how can it revolutionize how brands engage with their audience? In this post, I’ll explore this concept and its implications for food...
by Jeff Slater | Mar 31, 2024 | Marketing Advice
Do you speak corporate jargon? I bet you have been in meetings this month where someone says the following: “Let’s synergize our paradigm shifts and leverage our bandwidth to drill down and optimize our value-add. We’ll touch base and take it offline...
by Jeff Slater | Mar 17, 2024 | Marketing Advice
In the ever-evolving landscape of digital marketing, blogs remain indispensable, serving as a vital component in the marketing mix for companies across diverse industries. As a seasoned expert in branding and marketing consultancy, I’ve analyzed market trends...
by Jeff Slater | Mar 10, 2024 | Marketing Advice
Transforming Customer Experiences and Boosting Revenue and Profitability You are waiting in the rain to get into a restaurant or a club. Why isn’t there a fast pass, like they have at Disneyland, where I can pay an extra amount of money to skip the line? The...
by Jeff Slater | Mar 3, 2024 | Foodpreneurs, Marketing Advice
Mastering the Art of Logo Design for Your 2024 Food Product In the ever-evolving world of food products, a logo serves as the face of your brand, communicating your values, essence, and promise to consumers. In 1975, when my wife sold her first brownie to a...
by Jeff Slater | Feb 18, 2024 | Interesting Brands, Marketing Advice
Branding Lessons from Parachute’s Founder, Ariel Kaye Who Gives a Sheet? As entrepreneurs, we often dive headfirst into building our dreams, neglecting the crucial step of understanding our potential customers. The origin story of Parachute, a premium home goods...
