by Phillip Oakley | Oct 22, 2023 | Branding Issues, Marketing Advice
A guest post by Phillip Oakley, a brand strategist, energetic speaker, dog lover, foodie, and proud Dad. Phillip previously shared his respect for Liquid Death Mountain Water HERE. One of my favorite pet brands just went to crap. Dog poop bags, to be specific. At...
by Jeff Slater | Oct 15, 2023 | Marketing Advice, Marketing Start Ups
Mastering Product Market Fit: A Crucial Strategy for Startups in the CPG World In the dynamic landscape of modern business, startups often struggle to establish their brand and gain a foothold in the market. The concept of “product-market fit” has emerged...
by Jeff Slater | Oct 8, 2023 | Branding Issues, Marketing Advice
The Evolution of Logos: Adapting to the Mobile Era Adaptation is critical to staying relevant in the fast-paced branding and design world. With the increasing prevalence of smartphones and mobile screens in our daily lives, brands are recognizing the need to simplify...
by Jeff Slater | Oct 1, 2023 | Advertising, Marketing Advice
How (ESOV) Extra Share of Voice through Advertising and Market Share Correlate In the dynamic world of marketing and advertising, it’s crucial to deeply understand metrics that can significantly impact a company’s success. One such concept that deserves...
by Jeff Slater | Sep 24, 2023 | Marketing Advice, Marketing People
Embracing Failure: The Unexpected Power of a “Failure” Section on Your Resume Do you have a failure section of your resume? In a world driven by success stories and triumphant narratives, it might seem counterintuitive to suggest that including a...
by Jeff Slater | Sep 17, 2023 | Marketing Advice
Strategic Positioning in CPG: Harnessing the Power of Jobs to Be Done and Disruptive Innovation In the fast-paced and fiercely competitive world of Consumer-Packaged Goods (CPG), positioning isn’t just about catchy slogans and memorable logos; it’s a...
