by BJ Bueno | Dec 6, 2023 | Marketing Advice
What You Can Learn From Taylor Swift and her PR Blueprint – A Guest Post By BJ Bueno In the illustrious realm of brand-building, there’s an unforeseen teacher: Taylor Swift. Beyond her musical genius, Swift emerges as a masterclass in strategic communication and...
by Jeff Slater | Dec 3, 2023 | Marketing Advice
Marketing and branding can be tricky for new entrepreneurs; much more goes into it other than what is sold. Sometimes, you need an extra hand to help you get more leverage. Brand partnerships are a great way to combine individual strengths and resources into a new...
by Jeff Slater | Nov 26, 2023 | Branding Issues, Marketing Advice
2023 has been a gratifying year for my fractional CMO business, The Marketing Sage Consultancy. I got to work on several exciting projects with complicated challenges that required patience, passion, and professionalism. Without revealing confidential details,...
by Jeff Slater | Nov 19, 2023 | Foodpreneurs, Marketing Advice
Navigating the Shifting Landscape of the Food Industry: Unforeseen Trends Shaping the Future of Food The dynamic and ever-evolving food industry is poised for transformative changes in the coming decade. While we can anticipate continuing existing trends, such as the...
by Jeff Slater | Nov 12, 2023 | Foodpreneurs, Marketing Advice
The Olive Oil Company That’s Changing the Industry One Drizze and Sizzle at a Time Disrupting EVOO The olive oil industry is a behemoth with billions of dollars sold yearly. The global olive oil market is expected to grow from $13.77 billion in 2021 to $17.02...
by Jeff Slater | Nov 5, 2023 | Foodpreneurs, Marketing Advice
How Jason Wright’s Startup Avoided the Ten Common Misunderstandings About Marketing For His Wilde Protein Chips Avoid These Ten Mistakes Here are ten common misunderstandings that could hurt a startup’s prospects for success. Jason Wright, the founder of...