by Jeff Slater | Aug 18, 2024 | Marketing Advice, Marketing Books
A provocative new book called The Power of Instinct by Leslie Zane I read many marketing and branding books and rarely find original thinking. This book is different, or I should say – distinctive. I’m a big fan of a counterintuitive or contrarian perspective,...
by Jeff Slater | May 24, 2023 | Marketing Advice, Marketing Books, Marketing Start Ups
What is the essential advice for a startup? During a call with a prospective client starting a new business, they asked me for the four critical pieces of advice that I help clients learn and understand. If she works with me, this owner wanted to know my marketing...
by Jeff Slater | Jan 29, 2023 | Marketing Advice, Marketing Books
For those who remember Johnny Carson’s Carnack The Magnificent routine… Belonging to the Brand was the answer. And the question is – what is a great new marketing book about a community? In 2014 I invited Mark Schaefer to speak at one of the first Wine...
by Jeff Slater | Aug 14, 2022 | Marketing Books
A Book Review of James Clear’s Atomic Habits I enjoy books about being organized, time management, and habit formation. I see value and relevance in my marketing consulting work whenever I gain insight into human behavior. Changing behavior is a big part of a...
by Jeff Slater | Aug 10, 2022 | Marketing Books
I reread a book this week by Adam Grant. Grant, who teaches at The University of Pennsylvania. Technically, I didn’t reread the book. I listened to it. Using an app called Libby from my public library, I could listen to Grant read his marvelous book. Did you...
by Jeff Slater | Jun 19, 2022 | Marketing Advice, Marketing Books
What Job Does A Milkshake Do for Consumers? A few years ago, the late Harvard professor Clay Christensen wrote a great book, Competing Against Luck. He tells a thought-provoking story about McDonald’s and milkshakes to demonstrate the point that consumers...
