by Jeff Slater | Jun 9, 2017 | Marketing Advice, Marketing Books
It was a wet, rainy day in Omaha when I was part of a team going in to pitch the CEO of ConAgra Foods to buy David’s Sunflower Seeds business. At the time, I was the VP of Marketing for GoodMark Foods, the folks who made Slim Jims and other snack foods. We were a...
by Jeff Slater | May 24, 2017 | Marketing Advice, Marketing Books
Of all the valuable advice, I received in the last thirty years in marketing; the single greatest insight was how important it is to nurture, maintain and build your network. If you aren’t reaching out to people every week that you know on LinkedIn or similar contact...
by Jeff Slater | May 3, 2017 | Marketing Advice, Marketing Books
There is a brilliant new book by Sheryl Sandberg and Adam Grant called Option B. Sheryl, the COO of Facebook lost her husband, David Goldberg (Former CEO Launch Media and Survey Monkey), last year to a sudden heart condition. Adam teaches at The Wharton School and has...
by Jeff Slater | Jan 18, 2017 | Marketing Books, Marketing People
A recent article in Harvard Business Review challenged some of my thinking about consumers’ connections with brands. Are consumers loyal to your brand or have they just formed deep habits? Habits versus loyalty – what makes a customer come back? Is customer loyalty...
by Jeff Slater | Dec 28, 2016 | Marketing Advice, Marketing Books
Susan buys five times more low-fat Greek yogurt than a typical consumer but she doesn’t have a particularly large family. She has found seven or eight ways to use the yogurt in recipes, blended drinks, salad dressings and much more. Susan is a super consumer....
by Jeff Slater | Dec 19, 2016 | Marketing Advice, Marketing Books
Harvard professor Clay Christensen has a great new book called Competing Against Luck. He tells a thought-provoking story about McDonalds and milkshakes to demonstrate the point that consumers hire a milkshake to do a job. Jobs To Be Done McDonald’s has...
