by Jeff Slater | Oct 28, 2015 | Marketing Books, Marketing People
I first learned about Bernadette Jiwa’s work from Seth Godin. He referenced her TedX Perth speech in a blog post a few years ago when she spoke about The Secret to Spreading Ideas. I have been captivated by her writing and ideas since that first encounter....
by Jeff Slater | Oct 21, 2015 | Marketing Books, Marketing People
What really motivates a consumer? A furniture polish company was having trouble from a new, aggressive competitor. The competitor’s product used an anti-static material to clean the dust off of furniture. In their ads, the competitor claimed that the traditional...
by Jeff Slater | Oct 5, 2015 | Marketing Advice, Marketing Books
I was introduced to a winemaker at a marketing conference last week. He asked a simple question. Tell me your story. He didn’t ask me what I do or my job title. He didn’t ask me where I went to school. He didn’t ask me to share information about companies and...
by Jeff Slater | Sep 30, 2015 | Marketing Advice, Marketing Books, Marketing People
Bob Pearson, the author of PreCommerce spoke to the Wine Marketing Exchange conference that I had the privilege of hosting this past week. With a background spanning healthcare and technology marketing, Bob has a rare vantage point to assess how business has been...
by Jeff Slater | Sep 7, 2015 | Marketing Advice, Marketing Books, Personal Stories
My friend Paul Mabray told me about a book that I should read call PreCommerce. He explained that the author, Bob Pearson clearly describes how companies and customers are transforming business together When you think about it, so much has changed about buying...
by Jeff Slater | Sep 4, 2015 | Advertising, Marketing Advice, Marketing Books, Marketing People
There is a wonderful article by Douglas Van Praet in Fast Company about metaphors. WHY METAPHORS BEAT THE SNOT OUT OF FACTS WHEN IT COMES TO MOTIVATING ACTION. Doug spoke at a Wine Marketing Exchange Conference two years ago and his book, Unconscious Branding is...
