by Jeff Slater | May 27, 2015 | Marketing Advice, Marketing Books
Jim Collins brought the phrase Big Hairy Audacious Goal (BHAG) into our lexicon. I always loved the notion of having a promise that is wild and hairy for a brand. Can businesses do something so outrageous that it stops you in your tracks and grabs your attention? ...
by Jeff Slater | May 15, 2015 | Marketing Advice, Marketing Books, Marketing People
When you blog, you get a daily email that informs you that someone has subscribed or unsubscribed to receiving your email posts. For a long time, I would cringe when I saw that someone wanted to stop reading my work or hearing my ideas. Recently it became clearer to...
by Jeff Slater | Apr 3, 2015 | Marketing Books, Marketing People
Rohit Bhargava is one of those individuals who is a curator, a synthesizer and a grand observer. He teaches marketing at Georgetown University and for the last several years has published his non-obvious trends by trying to understand what others who try to predict...
by Jeff Slater | Mar 27, 2015 | Marketing Advice, Marketing Books
Have you ever thought of putting together a loyalty program for customers? This is one of my least favorite tactics for retaining existing customers. The programs are expensive, very time consuming and most of all, in my experience, ineffective. There is a better...
by Jeff Slater | Mar 23, 2015 | Interesting Brands, Marketing Advice, Marketing Books
Can you turn your product or service into a subscription that offers a differentiated way to do business? Companies that offer the same service as their competitor, might find the subscription approach a novel way to be distinctive and to change how your brand is...
by Jeff Slater | Mar 16, 2015 | Marketing Books, Marketing People
Mark Schaefer has written an important book called The Content Code. His work is rich with practical ideas you can use to grow your brand and to light a spark under the stories that your brand needs to tell. At his core, Mark is a consummate educator who teaches,...
