by Jeff Slater | Mar 16, 2015 | Marketing Books, Marketing People
Mark Schaefer has written an important book called The Content Code. His work is rich with practical ideas you can use to grow your brand and to light a spark under the stories that your brand needs to tell. At his core, Mark is a consummate educator who teaches,...
by Jeff Slater | Feb 2, 2015 | Marketing Advice, Marketing Books
I love to be challenged by someone who holds a marketing perspective that differs from my own. How Brands Grow by Byron Sharp is such a challenge. I devoured this myth busting book on a flight to California this past week and found it to be one of the most...
by Jeff Slater | Dec 10, 2014 | Marketing Advice, Marketing Books
I often get the same question through my blog and my online connections from small business owners. What is the best marketing for my business? This is still an odd question because small businesses don’t have time to distinguish among things like sales, marketing,...
by Jeff Slater | Dec 3, 2014 | Marketing Advice, Marketing Books
When consumers or businesses have a problem, they need to hire a product or service to do a job. An obvious example is when you have a leak, you need a plumber. But if you want to shampoo your hair you have dozens if not hundreds of choices. If I want to shampoo my...
by Jeff Slater | Nov 10, 2014 | Marketing Books
I just finished a wonderful book called Essentialism by Greg McKeown. He talks about the disciplined pursuit of less. A wonderful mantra for business and for our personal lives. I don’t say this often, but this is a book I wish I wrote but am so grateful to...
by Jeff Slater | Sep 17, 2014 | Marketing Advice, Marketing Books
“If you don’t like change, wait until you see how much you enjoy irrelevance” General Shinseki Brands are faced with the fast-pace change of the marketplace. Suddenly cereal consumption is on the decline and Paleo diet is rising fast. Carbonated soft drinks are...
